6 insider secrets for turning your business idea into a runaway success

Birchbox made its name online as a direct-to-consumer subscription beauty box service. But the brand discovered that its partnership with Walgreens could swing open the door to a multi-billion-dollar opportunity, said Katia Beauchamp, CEO, who co-founded the retailer in 2010.

Birchbox’s expansion offline to big retail, where it has launched branded shops in 12 of Walgreens’ 9,560 stores, builds on Beauchamp’s vision to court the everyday woman who represents 70{9141277137bc5453450963fdb680487676d6442ace802d3de9e3808585508df8} of the beauty market in the U.S. but is woefully underserved at the nation’s mass retailers, she said.

The move also reflects market realities. Direct-to-consumer brands might be hogging all the industry buzz, but brick-and-mortar stores still account for the lion’s share of beauty sales in the U.S. — which offers Birchbox substantial distribution potential that can’t be matched online, in what’s become an overcrowded playing field, Beauchamp said.

“We are laser-focused on reaching the casual beauty and grooming consumer, who we believe represents a massive opportunity in both the U.S. and global markets,” Beauchamp told CO—. “We’re evolving what we offer — and where and how we offer it — to become a forever part of our customers’ lives.”

Read our full story on Birchbox.

This article originally appeared on CO—


 and was syndicated by MediaFeed.org.

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