Why MLMs Like LuLaRoe Are Disturbingly Just like Cults

DeAnne and Mark Stidham, the cofounders of LuLaRoe

Courtesy of Amazon Studios

LuLaRoe, the multi-level-marketing (MLM) firm that has recruited tens of 1000’s of ladies to hawk its athleisure put on over the previous decade, touts itself as an agent of feminine empowerment. It lures in sellers, a lot of whom are stay-at-home mothers, with the promise of independence, inviting them to “be your individual boss,” “obtain your desires,” and “take again management of your time and your life” by turning into a LuLaRoe retailer, in line with one recruitment web page. In actuality, LuLaRoe thrives not by giving girls management, however by wielding it over them—a

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